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Our Ethos at Countess Ablaze

Countess Ablaze hand-dyed yarn knitting with super chunky merino wool

Our mission is to ensure that other people, regardless of disability or ability, skin colour, sexuality, gender, ethnicity, or religion feel that they can be a part of what we offer in terms of community, products and employment here.

We removed ourselves from mainstream social media in June 2020 following many reservations as to how these large platforms conduct themselves and heightened polarisation that had had an effect on mine and employees' well-being. Instead, you can find our online community on Mighty Networks, which we call UNDERGROUND. As long as you leave your social media baggage at the door, you're welcome to join us.

Numerous charitable works have been done and will continue to be done, to benefit charities that mean the most to my staff and me. We aim to be a business with purpose and exercise responsibility in the industry.

In the period January 2018 to December 2020, we have directly raised and facilitated raising £79,000 for charities including MIND, Citizens Advice Bureau, Women's Aid, Winston's Wish, amongst others.

None of our wool comes from mulesed sheep. We recycle dye yarn where possible and make heavy use of paper packaging. If plastic is used, it is either reusable such as ziplock bags or biodegradeable.


We are a Living Wage Employer at Countess Ablaze

We are an accredited Living Wage Employer with the Living Wage Foundation

The real Living Wage is based on the cost of living and is voluntarily paid by nearly 7,000 UK employers who believe a hard day's work deserves a fair day's pay.

Kiva microloans

We fund microloans on Kiva, primarily towards Arts and Textiles businesses.

Our Kiva team can be found here.

BIPOC in fiber
As a business, we backed BIPOC in fiber, whose mission is "Making the fibre community as diverse as the community it serves".
Not only are we one of the few yarn shops in the UK that has put accessibility at its core, we are also supporters of The Hidden Disabilities Sunflower Scheme which recognises that not all disabilities are visible.
Accessibe, at Countess Ablaze
We use AI technology by accessiBe so that our website is fully accessible.
St John Ambulance
Our employees undertake first aid and mental health first aid training with St John Ambulance.