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📦 We ship worldwide! - Just dropped, lots of colourways on Lady Persephone Sock Yarn
📦 We ship worldwide! - Just dropped, lots of colourways on Lady Persephone Sock Yarn
Business Buzzwords // REBEL BATCH | Countess Ablaze

Business Buzzwords // REBEL BATCH

I used to have a business coach.

In fact, I have had a couple over the years, all very different styles and all have been of benefit to me in some way. But there was one sticking point that grated on my nerves; business buzzwords.

No, I do not want to "hustle."

"Leverage my business" - you what?

"Touch base" - we're not playing sports!

So we have thrown shade at all these words that I despise with yarn colourway names.

For my sanity, I no longer have a "business coach."

Find the Business Buzzwords collection here:


Content is King on Lady Persephone Sock Yarn

We get told to be on every social media platform.

Then some coaches say "choose the ones you like the most" or "be where your people are."

The Countess school of marketing would terrify these coaches. I took my business OFF social media and sales went up.


Unpack on Lady Persephone Sock Yarn

"Let's unpack that" - reminds me far too much of therapy and it drives me batty there too.

No, I don't want to unpack that. I want to internalise it in my head until rage turns into a sharp idea and exceeds all my intentions. I'm crap at listening to advice and "unpacking."


Collaboration on Lady Persephone Sock Yarn

Believe it or not, I've successfully got to 8 years and 11 months of business with minimal collaboration. I believe collaboration should be of mutual benefit and I will use my platform to raise others. I won't ride someone else's coattails. Notice we don't make Westknits kits. This is why.


Synergy on Insurgent DK (baby alpaca yarn)

The word synergy makes me cringe like the words moist and spasm make me recoil. There's something about the word that makes me feel just ick.


Influencer on The English Gentleman DK (Bluefaced Leicester and Masham wool)

Someone called me an influencer once. They were never allowed to speak to me again... ;)


A reminder of the collection URL here:

Which business buzzwords make you cringe? And just as importantly, which ones do you love to use? Let us know in UNDERGROUND - our new online community away from the angst of mainstream social media.

Rock on!


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